The Founder of a Californian wellness start up experienced digital growth during the pandemic but their digital assets didn’t reflect it’s potential. I was asked to do refresh their brand, create a brand book and Squarespace website design.
logo
brand strategy
SKILLS
research
brand identity
creative direction
tone
copywriting
UX wireframes
brand book
tagline
DELIVERABLES
strategy and research
I started by clarifying the brand personality and defining a brand promise, vision and mission statement with strapline and brand values which went on to inform the research.
The creative landscape review included inspiration from large wellness organisations to individual wellness influencers, and deep dives into fitness, wellness technology, sexual health, retreats and wellness product retailers as well as aspirational lifestyles that matched the brand personality.
brand tagline
Focusing on the newly formed brand pillars, the new tagline highlights Spark Vesta’s USP of redefining possibilities for people at all stages of life.
design and copy
The landscape review informed the colour palette and tone for design. I articulated services with new illlustrations and copy; designed a new logo and icon and mocked up UX wireframes to pass onto a website developer.